Sales and Business Development (BD) is built on effective planning and budgeting – and your pipeline preparation (or lack thereof) can be the difference between success and failure. Successful government contractors close the right opportunities and see better returns by applying data and strategy to their pipeline. Other companies choose to “go with their gut,” by relying on experience and anecdotes to determine which opportunities to fund. Which camp is your business in?
In theory, it may seem like a “no brainer” to go with a data-based strategic approach. However, you may be letting emotion and momentum influence your decisions (and your returns) more than you know.
Download this whitepaper as you take a harder look at your pipeline approach and uncover: